French deal will open up a huge new market
A BRADFORD on Avon publisher has just signed a deal to distribute French versions of their award-winning journals and books across France.
from you to me is the creator of emotive gift books and journals to celebrate special occasions, capture priceless memories and stories, create cherished moments and bring people closer.
Their new partnership is with Editions de la Sarriette, run by Vicky and Richard McCreery just outside Monaco.
from you to me managing director Neil Coxon said: “This is a fantastic opportunity for both companies.
“As soon as we met each other, we knew we could work together.
“We have similar values and believe in the product offering.”
The French have a strong affinity for family and ‘patrimoine’ (heritage) so the owners of Editions de la Sarriette business instantly knew the journals and books would be well suited to their market.
Madame La Présidente, Vicky McCreery at Editions de la Sarriette, said: “We are delighted to be working closely with the team at from you to me and to have this opportunity to develop the concept of their memory journals in French, under the brand ‘Le Journal De Ta Vie’.
“I love this country, having lived here nearly all my life, and I know that the French people are passionate about family, history and maintaining personal relationships.
“These beautiful books tick all those boxes and everyone we show them to is extremely positive about the idea of passing on memories, something they may not have previously considered doing.”
Both teams have been working hard to translate and adapt a range of books for the French market.
Already French retailers are loving the concept and these great gifts will be found in major retailers across France within a few weeks as well as personalised versions on the company’s website.
Mr Coxon added: “It has been an enjoyable journey to see our products translate into French and we are proud to see them launching across this wonderful country.
“French is one of the fastest-growing languages in the world and this partnership also opens up opportunities to distribute the journals and books to many countries outside France too.”
from you to me now publishes around 100 different titles distributed across most English-speaking countries.
This new partnership sees them expand their existing Spanish partnership, opening up further opportunities with different languages and markets.
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