In response to the heavy flooding in Bradford on Avon which closed down the Town Bridge over the Christmas period from Christmas Eve through to Boxing Day, a webcam to monitor flooding is being installed to provide live updates of the conditions at the bridge.
Bradford on Avon based web design and search engine marketing company, Varn Media, collaborated with the Bridge Tea Rooms in the town and have put up a live-cam which provides a new image of the conditions at the bridge at hourly intervals. When the floods begin, the images are updated at 10 minute intervals for increased accuracy.
During the most recent floods over the Christmas period the bridge became dramatically submerged, catching many motorists out, who were forced to find alternative routes. When the floods subsided several lorry loads of debris had to be cleared from the scene.
Tom Vaughton, MD at Varn Media said: “A lot of people get caught out when the floods rise at the bridge and it’s useful to know prior to travelling if it’s passable or not. We are really pleased to provide the equipment and online expertise for the Bridge Tea Rooms webcam. We’ll also handle the social media side of this to respond to queries and updates. The bridge is a major road in and out of Bradford on Avon so this provides a vital service for many people in the region.”